The program rewards customer loyalty chain pharmacy benefits and discounts in specialized stores nationwide. In addition, through a strategic alliance with the airline Jet Blue, you can accumulate points TrueBlue. Santo Domingo Farmax Provital card introduced as part of its loyalty plan that offers customers additional benefits for purchases made in chain pharmacies as well as discounts in affiliated establishments, related to health and beauty segments. This convenient program recognizes the loyalty of customers nationwide shopping on more than thirty branches that comprise Farmax, and rewards them with opportunities, offers services and privileges. In launching Provital, Daniel Espinal, Executive Vice President of Farmax, welcomed to further develop constructive relations with their clients and associates, rewarding their loyalty. “Farmax revolutionizes the concept of loyalty in Dominican Republic, to include in this new program the participation of business partners with their services and offers, positively impact the lives of customers again.” As part of the plan Provital, Farmax partnered with JetBlue, and TruBlue loyalty program, which will allow customers to chain pharmacies receive one point for every 100 pesos of purchasing and 100 points when subscribing to Provital . These points can be exchanged for airline tickets to multiple destinations. “We are very excited to partner with an exemplary chain in Dominican Republic. Finding new ways for our customers to accumulate points TrueBlue is a priority for JetBlue, as it ensures that we are offering and winning ways to interact with members of our plan. Farmax and Provital program allows us to achieve this goal in a very important for the growth and success of TrueBlue market. “Said Scott Resnick, Director of Partnerships, JetBlue. The plan Provital has a large catalog of affiliate partners among Optical highlighting Lopez Reference Laboratory, Gold’s Gym and Maribel Angeles, who will offer additional benefits to those who are part of the plan of privileges. Those interested in joining Provital, may apply for membership in any branch of Farmax.